Nike Running: Fa21 Run Fearless Campaign

Carrying the baton from previous seasons while creating a fresh approach, the Fa21 Run Fearless campaign focused on the Nike React Infinity and Nike ZoomX Invincible running footwear. With the innovation difference between the footwear being spring-like foam for Infinity and cushioned foam for Invincible, I aimed to capture a sensory approach for the season. This was achieved by defining two different content captures, that being an authentic running capture supported by imagery showcasing the sensory feeling. The duality of the footwear was a constant concept through-out the campaign, from color to using different types of layered foams to represent the two different sensations. I aimed to bring a freshness to the graphic language built upon previous seasons, crafting footwear graphics inspired by CAT scans and using an analog inspired layering approach. Photography captured by Paola Kudacki.