Role : Design Director
Design Team : Vincent Lowe
Producer : Dann Sonne
Design Studio Collaboration : Hotel Creative, Hovercraft
Design Team : Vincent Lowe
Producer : Dann Sonne
Design Studio Collaboration : Hotel Creative, Hovercraft
We Created the Global Retail Directive for SpSu25 Vomero 18 campaign. This works spanned pinnacle, elevated, and partner executions. Sp25 was all about introducing the footwear which meant smaller door counts with moderate budget. Because of this, we needed to introduce the cushioning story in a smaller footprint. With spring being a smaller moment, Summer was positioned to make an impact by being priority story of the season with a high budget for execution.This meant going all in on the cushioning foam story through the concept of Larger Than Life.
The following examples are from various geo’s that utilized the Directive to bring the work to life in key doors.
