Nike Lab: Kim Jones Retail Experience

Merging football culture with luxury, this was a project that focused on the Nike Lab x Kim Jones collection to life in a spacial experience. Translating the campaign art direction into the space, I designed concrete and metal fixtures to represent a football terrace while utilizing tailoring mannequins to connect to the craft and process of Kim Jones. For the center of the room, the lenticular grounds the space while adding a moment of surprise upon further viewing.