![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/24559e05-436d-409e-b19e-3c4de961ab45_rw_3840.jpg?h=c85eb6f496a7819d9ed45f754955aad2)
(Campaign Asset for Product Reference)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/4a40ecfa-da58-45e2-8ce8-d3ca540942f4_rw_1920.png?h=0f2db78398f4c3c12f0b82479aa03efd)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/ad25372f-48df-431a-8723-bbeb1642b406_rw_1920.png?h=b2323ed1e058378436654bdab9df34c3)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/6a0289e5-e24d-441d-b784-4f6272fa1bc9_rw_1920.jpeg?h=4ac7ce383ae446c198dc6866b9ee8ace)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/e7d635f3-93fb-4c28-a9a7-f14b26c15d79_rw_1920.jpeg?h=a60c322603de1703a847b2a4bb446a70)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/7aac2d66-f19b-444b-85c3-11fe0a8f3664_rw_1200.png?h=4b8f01d41f9a7a3a687b5290256629f8)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/f9cee52a-0391-4c32-8546-0152c74ee48a_rw_1200.jpg?h=f2ea957940a3de8532f3beab19bdc2e1)
PROCESS
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/3aa604e6-f736-4410-a267-551d1350e572_rw_1920.png?h=269796cb4344825b2d517a46c4d2ff59)
The creative concept for the season was focused on the idea of "Contagious Energy". This concept was rooted in the product benefit of energy-return and was further brought to life with a focus on movement, community, and tone, all wrapped up in colorful and vibrant branding.
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/a8f07103-fb27-448b-8277-ab6684e2f38c_rw_1920.png?h=9307571dcdc690d62f3dcc619a8bec6a)
The ethos for the retail and event experience was focused on the idea of a "portal". The portal represented an immersion into a different world, focused on product innovation. We didn't want our viewer to just see the product, but feel and interact with the product in unexpected ways.
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/c2e6ff0a-f07a-4bd6-a067-b6e8b82b8705_rw_1920.png?h=f509ab14fcbe272f4d3c62650dbe8b93)
Utilizing the product visuals and innovation to lay the foundation for the creative was an essential part of building this experience.
The following pages are initial sketches I created to really bring to life each layer of the retail experience. From a larger scale build to smaller, more intimate moments, the thought process for each area of the journey was focused on tactility and visuals to really showcase the innovation in a way that was sensorial rather than one dimensional.
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/81d03be2-48c1-4933-a515-05b6788133dd_rw_1920.png?h=5a9fd5e252819581ec74e354808fe239)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/b890c1d8-bca4-461f-8ef4-f95d1b620c51_rw_1920.png?h=89f1de47e9db08eb4dfbd9967d7274d6)
![](https://cdn.myportfolio.com/dbfbb992-24f8-43ab-8dfe-f70d402913b8/6c8a8568-6023-40fe-9357-e070b9cd6b89_rw_1920.png?h=33ebd9138d6d18d312d749db5ba535b7)