Nike: Future Fitness Launch Campaign
Taking training and fitness from the realm of production and progress, to being focused on feeling. This flagship campaign was all about redefining fitness through a holistic and inviting approach. Featuring the Honeyblock community from LA and our Nike trainers from our global roster, the art direction focused on two creative captures: one all about product lust in studio and one focused on authentic training in a real environment. Social content further enhanced this real and raw approach in order to craft content that was purposeful and relatable. Photography captured by Dana Boulos, Emily Lipson, and Olivia McCausland, with motion by Brandon Kuzma.
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