Nike Yoga: Retail & Event Experience

With the release of Nikes first Yoga focused apparel collection, I worked on crafting the retail design and event experience. Narratively and conceptually the seasonal art direction focused on Breathe, Stretch, and Move as key pillars, with photography and motion assets representing each. For retail, the use of fabric was used to represent the apparel innovation with fixtures designed manipulate the fabric to breathe, stretch, and move. For the event toolkit, activities and experiences were divided through the same framework.

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