Nike Yoga: Su22 Reach Further Campaign

The Su22 Campaign featured the Soul and Festival apparel collections. The main inspiration for the product was designed around expression and community. Building from this, I crafted the art direction on the idea of repetition of self, mirroring the communal environment of a festival but placing a surrealist twist to represent the stages of a yoga flow. The location was chosen as a way to connect back to the curvilinear lines of key apparel, with the Soul collection being a primary focus. Photography captured by Emily Lipson.

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