Nike Yoga: Su22 Reach Further Campaign
The Su22 Campaign featured the Soul and Festival apparel collections. The main inspiration for the product was designed around expression and community. Building from this, I crafted the art direction on the idea of repetition of self, mirroring the communal environment of a festival but placing a surrealist twist to represent the stages of a yoga flow. The location was chosen as a way to connect back to the curvilinear lines of key apparel, with the Soul collection being a primary focus. Photography captured by Emily Lipson.
You may also like
Mat Fraser x Nike BRS
2019
Nike Yoga: Sp22 Reach Further Campaign
2022
Nike Thermasphere: Innovation Film
2019
Nike Yoga: Retail & Event Experience
2020
Nike Yoga: Lebron Concept Sizzle
2019
Nike Yoga: Concept Sizzle
2020
Erloom: Bonsai
2023
Nike Lab: John Elliot x Lebron Retail Experience
2018
Nike Lab: Kim Jones Retail Experience
2018
Nike Running: Fa21 Run Fearless Campaign
2021