Nike Lab: John Elliot x Lebron Retail Experience

To bring the John Elliot x Lebron collection to life in a spacial experience, I pulled inspiration from the material ethos of John Elliot and merged those with elements of Basketball, all through a super premium filter. Fixtures were crafted using the backboard as a main element. From there, different materials and lighting were layered to create depth and support various functions for each fixture.

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