Fa25 Calling All Runners, three different footwear under one campaign centered on “choice”. Pegasus Premium, Vomero plus, and Structure 25. Innovation was the main storytelling driver by dissecting the unique properties of each of the footwear through sensation and tactility. At the pinnacle level, the idea of Choice came through a series of dedicated display tables filled with interactive and visual elements to distinguish between each footwear. Pegasus represented energy return, Vomero represented maximum comfort, and Structure represented support.
PROCESS
